ArcticMed isn't just fish oil. The formula is made of natural fish oil and lab-tested extra virgin olive oil.
The olive oil isn't there for taste. It's there to protect the fish oil from oxidation — thanks to its bioactive phenolic compounds and natural tocopherols (vitamin E). The olive oil also improves the absorption of omega-3.
Many olive oils today are marketed on "high polyphenol values." But EFSA's approved health claim isn't based on total polyphenol content — it's based on specific bioactive olive phenols, above all hydroxytyrosol and its derivatives.
It's these compounds that allow the approved claim to be used:
"Olive oil polyphenols contribute to the protection of blood lipids from oxidative stress."
This matters because the oxidation of blood lipids includes, among other things, the oxidation of LDL particles — a process often discussed in research on vascular health and atherosclerosis.
To use the claim, a minimum of 5 mg of hydroxytyrosol and its derivatives per 20 g of olive oil is required. That's a threshold few olive oils on the market reach.
ArcticMed analyses every batch to ensure the right level. We use only olive oil that actually meets EFSA's requirements — not just oil that "contains polyphenols."