ArcticMed isn't just fish oil. The formula is made from natural fish oil and lab-tested extra virgin olive oil.
The olive oil isn't included for flavor. It's there to protect the fish oil from oxidation — thanks to its bioactive phenolic compounds and natural tocopherols (vitamin E). The olive oil also enhances the absorption of omega-3.
Many olive oils today are marketed based on "high polyphenol values." But EFSA's approved health claim isn't based on total polyphenol content — it's based on specific bioactive olive phenols, especially hydroxytyrosol and its derivatives.
These compounds allow the approved claim to be used:
"Olive oil polyphenols contribute to the protection of blood lipids from oxidative stress."
This is important because the oxidation of blood lipids includes, among other things, the oxidation of LDL particles — a process often discussed in research on vascular health and atherosclerosis.
To use the claim, a minimum of 5 mg of hydroxytyrosol and its derivatives per 20 g of olive oil is required. That's a threshold few olive oils on the market meet.
ArcticMed analyzes every batch to ensure the correct level. We use only olive oil that actually meets EFSA's requirements — not just oil that "contains polyphenols."