ArcticMed is not just fish oil. The formula consists of natural fish oil and laboratory-tested extra virgin olive oil.
The olive oil is not there for flavor. It is there to protect the fish oil from oxidation — thanks to its bioactive phenolic compounds and natural tocopherols (vitamin E). Additionally, the olive oil improves the absorption of Omega-3.
Many olive oils are marketed today with "high polyphenol levels." But EFSA's approved health claim is based not on total polyphenol levels — but on specific bioactive olive phenols, especially hydroxytyrosol and its derivatives.
These are the substances that allow the use of the approved claim:
Olive oil polyphenols contribute to the protection of blood lipids from oxidative stress.
This is relevant because oxidation of blood lipids includes oxidation of LDL particles — a process often discussed in research on vascular health and atherosclerosis.
To use the claim, at least 5 mg of hydroxytyrosol and its derivatives per 20 g of olive oil is required.
This is a threshold few olive oils on the market reach.
ArcticMed analyzes every batch to ensure the correct level. We only use olive oil that actually meets EFSA's requirements — not just oil that "contains polyphenols."